Smoother Sailing with Successful IT Partnership
With global financial markets facing historically difficult times these days, maintaining strong and reliable outsourcing IT partnerships is essential for future success. To help keep focus on its core business and thus improve operational efficiency, AS GE Money Bank of Latvia has chosen Affecto Latvia as one of its main contractors and strategic IT solutions partner.
"For an organization whose main business is not related to the production of IT services and systems, IT-related solutions are so complex and specific nowadays," says Chief Information Officer Jorgen Jarve at GE Money Bank Latvia.
"Although the initial development as such could be more cost-efficient if carried out in-house, the resources needed to maintain and evolve them further are so significant that it makes the effort very expensive. "
"The need for data to support our business analysis and decision making is just as important, if not even more perhaps, in the current economic environment. However, we do not want to maintain a fully staffed technical department to do all the work, and by outsourcing we could provide services that support our business faster", notes Jarve.
Better customer service through CRM solution
AS GE Money Bank is a relatively new bank in Latvia but experienced in the world. The bank that began its operations in Latvia at the end of April 2008 was created by combining the existing experience of AS GE Money and AS Baltic Trust Bank and adding international experience of General Electric in the financial field.
Affecto had relationships with both of the bank's predecessors - with BTB already since 2005 and with GE since 2006. This made the choice of Affecto Latvia as IT partner for the new bank a logical and easier one, as the company was already familiar with GE Money Bank's business and its requirements.
So far Affecto's services toward GE Money Bank in Latvia are mainly related to the development and support of Customer Resource Management (CRM) and Business Intelligence (BI) solutions aimed at helping to enhance business processes, support management and improve the quality of customer service.
Affecto has also helped the bank in implementing Basel II compliance rules, which are recommendations on banking laws and regulations issued by the Basel Committee on Banking Supervision.
"Affecto's competence covers a wide knowledge area within the entire IT services and solutions sector and it is reassuring to know that we have a partner that can back us up in this regard", states Jorgen.
The whole article has been published in Affecto Customer Magazine 2/2008.
[1.12.2008 15:07]
